The history of Africa Food Distribution begins in April 2004 with the will of a man determined to revolutionize the profession of distributor in Cameroon. Serviola branded wine is the first product in its portfolio, followed by refined palm oil Brölio. To have a lasting footing in the market, the promoter created his own brand which he registered and protected at the OAPI, then at the WIPO: the Broli brand, with its well-known slogan, “the passion for good food”. The tone will thus be set in an agri-food market where competition is fierce and well-known and opportunistic brands rub shoulders.
In this environment, Africa Food Distribution's strategy is twofold: to offer the best there is through a rigorous selection of niches and manufacturing processes throughout the world, while offering a competitive alternative in terms of price so as to give all social strata, the reasons for believing in a balanced diet, a guarantee of better health. Our commercial approach is thus reinforced by a marketing approach which consists in making our various offers products adapted to the needs of consumers and not the reverse. To date Africa Food distribution owns the brands Broli, Chateau Noble, Noble Cours, Brolitella, Rubie & You and exclusive distributor of the brands Armanti, Bob's, Whiskey Andy player, Black Jack and sparkling wine Lambrini.